12 PM EST - CBS Faculty Live with Professor Sandra Matz image

Columbia Professor Sandra Matz offers a fascinating insider perspective on the art and data-driven science of psychological targeting. Filled with Ted-Talk-like explanations and real-life examples from Matz’s research and consulting work, Dr. Matz shows how our digital footprints offer insights into the most intimate aspects of our psyche, how they’re being used—for good and for ill— to shape our behavior, and how we can redesign the data game to gain more control and power over the data that define us.