Building a Global Beverage Brand Across Cultures: The Rise of Japanese Green Tea Giant ITO EN  image

Building a Global Beverage Brand Across Cultures: The Rise of Japanese Green Tea Giant ITO EN 
Tuesday, November 10, 2026 | 12:45 – 1:45 PM (Lunch will be provided)
Room 420, Geffen Hall, Columbia Business School 

Featuring: Yosuke J.O. Honjo, CEO & Founder, ITO EN US Group

Moderator: Ryoko Ogino, Managing Director; Co-Founder, Japanese Management Leadership Program, CJEB 

Co-sponsors: Coffee & Tea Club; Family Business Club; Gourmet Club; Marketing Association of Columbia; and Retail and Luxury Goods Club, Columbia Business School

Outreach Partner: Global Family Enterprise Program, Columbia Business School

Note: This event is limited to Columbia Business School community members and CJEB affiliates.