Digital Twins: From Theory to Practice, A conversation on real-world deployment and applications

Join us for a 60-minute virtual conversation on how digital twins and audience simulation are evolving from academic research into enterprise application, featuring Olivier Toubia (Columbia Business School, co-PI of the Digital Twins Lab) and Romani Patel (Microsoft).

The Digital Twins Lab at Columbia Business School explores digital twin technology and its real-world use cases with a commitment to transparency, independence, interdisciplinary collaboration, rigor, and accessibility. The lab develops and evaluates methods, datasets, and tools that help researchers and practitioners understand when digital twins work, when they fail, and how they can be deployed responsibly.

We’ll discuss what digital twins are and how they’re built, evaluated, and benchmarked against real-world behavior, while also exploring practical enterprise use cases and the governance and ethical considerations that guide responsible deployment.

This session is designed for academic researchers, business leaders, and practitioners interested in how research and enterprise AI are redefining customer insight and experimentation.