Join us for an engaging evening with Columbia Business School Professor Vicki Morwitz, renowned expert in behavioral science and marketing. Professor Morwitz is the Bruce Greenwald Professor of Business at Columbia Business School, where she also serves as the Co-Director of the Center for Decision Sciences. Her groundbreaking research explores how consumers make decisions, the psychology behind pricing and promotions, and how behavioral insights can shape more effective business strategies.
This will be a unique opportunity to hear from one of the leading voices in the field, connect with fellow professionals, and explore how behavioral science is transforming modern marketing and business strategy.
Light refreshments will be served.
