We invite you to join us for a book discussion with CBS Professor Sandra Matz, who will offer a fascinating insider perspective on the art and data-driven science of psychological targeting. Filled with Ted-Talk-like explanations and real-life examples from Matz’s research and consulting work, Dr. Matz shows how our digital footprints offer insights into the most intimate aspects of our psyche, how they’re being used—for good and for ill— to shape our behavior, and how we can redesign the data game to gain more control and power over the data that define us.
You will have the opportunity to hear a school update and opening remarks from Dean Costis Maglaras. Networking reception to follow the program.
This event is for CBS alumni only and capacity is limited, so register today to secure your spot!
Please Note: Government Issued ID REQUIRED for Check-In